Urban Company Case Study

Advids produced a case study explainer video for Rocketium, showcasing how their creative automation technology helped Urban Company slash marketing campaign lead times by 8x. The 1 minute 46 second animated video demonstrates how data-driven asset generation transforms a weeks-long creative process into a matter of days. It serves as a compelling proof-of-concept for Rocketium's platform, targeting marketing operations and growth teams at scale-up brands.

Challenge

Urban Company, one of Rocketium's key clients, was struggling with creative lead times of 2–3 weeks per campaign — a serious bottleneck that limited how many campaigns they could run each month and reduced their ability to respond quickly to market opportunities. Manually producing hundreds of personalized banners and videos for different user segments, platforms, and regions was time-consuming, resource-heavy, and impossible to scale without sacrificing quality or consistency.

Solution

Advids crafted a problem-to-solution narrative that visually demonstrated Rocketium's template-driven dynamic asset generation — showing how spreadsheet data instantly populates base designs to produce hundreds of hyper-personalized creatives at once. Animated timelines, data visualizations, and a celebratory team moment were used to make the transformation tangible and emotionally resonant. The video clearly separated the two key phases of Rocketium's approach — creative design and automated asset creation — making the efficiency gain immediately intuitive for the viewer.

Results

The video powerfully illustrated an 8x reduction in campaign go-live periods for Urban Company, compressing a weeks-long process into just a couple of days. By showcasing real workflow transformation through compelling animation, the case study positioned Rocketium as an essential tool for marketing operations optimization — enabling teams to run significantly more campaigns every month with greater personalization and platform coverage.