Flipz x PR Agency M Booth·2019
A Pretzel Saves the Day
Flipz partnered with Colormatics and M Booth to create a larger-than-life promotional campaign for the launch of the “Ja-HACK-et”—a branded product tied to a fun consumer promotion. The goal was to make the campaign feel as dramatic and entertaining as a blockbuster movie trailer while driving national awareness for the brand.
Challenge
The biggest challenge was speed. Colormatics had just seven days to bring the entire concept to life—from storyboarding and casting to securing a theater location in Manhattan and producing a polished final spot. Within that short timeline, the team needed to: Storyboard the creative Cast four lead roles Coordinate 20 extras Secure a movie theater in the middle of Manhattan Produce a campaign that felt cinematic enough to parody a real movie trailer
Solution
Colormatics leaned fully into the concept by producing an over-the-top theatrical trailer that treated the Flipz promotion like an epic Hollywood release. Using its New York production team and local talent network, the agency quickly assembled cast, crew, and location logistics while maintaining a fun, high-energy production environment. The creative intentionally exaggerated the stakes to make the product reveal more entertaining, helping Flipz stand out in a crowded snack category through humor and cinematic storytelling rather than traditional product advertising.
Results
The campaign expanded Flipz’s reach nationally through: Movie theater placements across the country Strategic website takeovers Increased national exposure for the Flipz brand
"The most impressive aspect of Colormatics is their ability to adapt to any project guardrials."
Andrew Pearson, M Booth
Project Details
Year
2019
