Engaging NFL Fans

FedEx wanted to keep football fans engaged throughout the National Football League season through its FedEx Air & Ground Players of the Week/Year campaign. Colormatics partnered with MKTG to create fast-paced social content featuring former NFL stars Carson Palmer and Maurice Jones-Drew that encouraged fan participation and voting.

Challenge

The biggest challenge was speed. The campaign required weekly content that could stay relevant to current NFL conversations and player performances, meaning assets had to be turned around extremely quickly. The team needed to create polished, engaging content that aligned with the broader NFL campaign package while working on tight deadlines.

Solution

Colormatics produced a series of quick-turn social ads shot in an urban studio with Carson Palmer and Maurice Jones-Drew. The team streamlined production by: Shooting content efficiently in a controlled studio environment Turning around edits the next day for immediate launch Using modern motion graphics and custom sound design Creating content specifically built for social engagement and fan voting participation This allowed the campaign to stay timely while maintaining a premium feel that matched FedEx and National Football League branding.

Results

The campaign successfully boosted fan engagement throughout the season and helped keep the FedEx Air & Ground awards top-of-mind each week. According to the case study, the social videos were a “smash from day one,” proving that fast-turn creative can still deliver strong audience engagement when executed well.