Get Rewarded to Shop

Brandclub, a shopping rewards app, partnered with Colormatics to increase brand awareness and drive app downloads through a highly targeted explainer-style video campaign. The goal was to introduce the app’s value proposition—earning rewards for shopping with favorite brands—while positioning it as a fun, easy, and rewarding consumer experience.

Challenge

Brandclub needed to stand out in a crowded mobile app and rewards marketplace. With multiple buyer types and use cases, the challenge was communicating a multi-audience product in a way that felt simple, engaging, and persuasive enough to drive installs and activation. Casting and messaging also needed to resonate across several different shopper personas.

Solution

Colormatics created a colorful, fast-paced explainer-style campaign built around six distinct consumer personas, each demonstrating a different way users could benefit from the app. The production featured carefully cast talent (including a variety of Seattle-based actors) and tightly scripted scenes designed to clearly communicate value in seconds. The campaign was shot efficiently in a single-day production and optimized into short 15-second cutdowns designed specifically for social platforms and app-driven conversion funnels.

Results

After launching the social cutdowns, Brandclub saw measurable growth in both brand awareness and performance metrics, including increased followers and a lift in app downloads. The persona-driven creative approach helped simplify the value proposition and improve user understanding, driving stronger engagement across paid social channels.