Insurance to Millennials: Lemonade Insurance

Lemonade Renters Insurance launched a video campaign to engage millennials, beginning with an animated explainer that clearly communicated its AI-powered product in a simple, compelling way. The campaign then expanded into documentary-style videos featuring real customer stories to build authenticity and trust. Together, these assets supported awareness and drove conversions through retargeting.

Challenge

Lemonade needed a way to clearly explain their AI-powered, tech-driven insurance model while making it feel simple, engaging, and relevant, all within a crowded and legacy-dominated market. At the same time, they had to overcome skepticism around insurance by building trust and emotional connection quickly through their marketing.

Solution

To address Lemonade’s challenge, our agency crafted a two-pronged video strategy. First, we produced an animated explainer video that simplified their AI-powered insurance product, making it easy for millennials to understand and engaging enough to capture attention quickly. Then, we developed a series of documentary-style videos featuring real customer stories, adding authenticity and emotional connection to build trust. Together, these assets educated the audience, reinforced credibility, and fueled retargeting efforts to drive conversions.

Results

The campaign successfully increased awareness and engagement among Lemonade’s millennial audience. The animated explainer quickly communicated the product’s value, while the documentary-style customer stories built trust and authenticity. Together, these efforts drove higher audience retention, strengthened brand credibility, and supported measurable conversion growth through targeted retargeting.