Not an Expert

FTX partnered with NBA superstar Stephen Curry to promote cryptocurrency as simple, accessible, and not as complicated as it seems. Colormatics was brought in to produce a fast-turn, high-energy campaign that followed Curry through a playful “day in the life” concept designed to show that you don’t need to be a crypto expert to get started.

Challenge

The campaign came together under extremely tight constraints—Colormatics had only about six hours of Stephen Curry’s time to capture all the necessary footage. On top of that, the production required extensive pre-planning, location scouting, and coordination to make a full commercial possible in a single day of shooting.

Solution

Colormatics built a tightly structured, pre-produced shoot plan that allowed the team to move efficiently through multiple setups with Curry. The creative concept leaned into humor and contrast, showing Curry in a series of unexpected, exaggerated scenarios to reinforce the message that crypto doesn’t need to feel intimidating. To elevate the spot, the team also incorporated additional cultural elements like a custom-made Bored Ape ice sculpture and brought in Shaquille O’Neal for voiceover, pairing two basketball icons to amplify reach and personality.

Results

The campaign launched across social and broadcast channels, including heavy placement during NBA playoffs and Finals coverage, as well as digital takeovers on platforms like Bleacher Report, DraftKings, and Twitch. It generated hundreds of millions of impressions, significantly expanding FTX’s mainstream awareness.