Safe & Sound: Ready for Reopening

As Spokane prepared to reopen major public venues after COVID shutdowns, the Spokane Public Facilities District needed a campaign that would reassure the public while generating excitement for live events returning. Colormatics partnered with Power Marketing to create the “Safe and Sound” campaign that helped announce the reopening of Spokane’s biggest entertainment venues.

Challenge

The biggest hurdle was balancing two very different messages at once: people needed to feel confident that venues were safe, but they also needed to be reminded why they loved attending live events in the first place. The Spokane Public Facilities District oversees major venues including the Spokane Veterans Memorial Arena, Spokane Convention Center, First Interstate Center for the Arts, and The Podium, so the messaging needed to work across multiple venues and event types while addressing new health protocols.

Solution

Colormatics handled the campaign from creative direction through post-production, producing video content designed to make reopening feel both safe and exciting. Over the course of three shoot days, the team filmed at each venue, using real event spaces, strategic casting, and creative staging to recreate the energy of concerts, sporting events, and live entertainment. The campaign also expanded beyond video into a full media rollout that included: Digital ads OTT/broadcast placements Billboards A dedicated landing page with updated safety information and resources This helped turn what started as a simple PSA into a larger integrated campaign.

Results

The campaign successfully helped reintroduce live events to the Inland Northwest and reassured audiences that venues were ready to welcome them back. By combining safety messaging with high-energy visuals, the campaign helped drive awareness around reopening and positioned Spokane’s venues for a strong return.