Sounds of Spokane

The Spokane Symphony, the largest performing arts organization in the Inland Northwest, partnered with Colormatics to help generate excitement for a new concert season and boost ticket sales. With a new Music Director, James Lowe, joining the organization, the Symphony also wanted to re-energize its brand and strengthen its connection with the Spokane community.

Challenge

Despite its strong legacy, the Spokane Symphony needed to refresh public interest and drive attendance for the upcoming season. The challenge was twofold: increase ticket sales while also inspiring a broader emotional connection with the community, especially during a transitional moment with new artistic leadership.

Solution

Colormatics created a cinematic campaign that brought the Symphony out of the concert hall and into the city itself. Musicians were filmed performing in recognizable Spokane locations and landmarks, transforming everyday spaces into immersive musical moments. The campaign also included “Artist Series” content that featured individual musicians, giving audiences a more personal and intimate look into the lives of the orchestra members. This helped humanize the Symphony while expanding its storytelling beyond traditional concert advertising.

Results

The campaign was widely well-received by both the community and industry peers, helping elevate awareness of the new season. It also contributed to strong engagement across TV, social, and digital platforms, with positive feedback highlighting the emotional resonance and creativity of the work.