The Future of Major League Baseball

FTX partnered with Major League Baseball in a historic sponsorship deal as the league’s first-ever official cryptocurrency exchange partner. Colormatics was brought in to create launch content that would introduce the partnership to baseball fans and make crypto feel exciting, mainstream, and culturally relevant through sports.

Challenge

This was a first-of-its-kind partnership, which meant there was no playbook. The campaign needed to generate excitement around FTX entering one of America’s most traditional sports leagues while helping fans quickly understand why the partnership mattered. They also needed to make a branded umpire patch reveal feel exciting enough to grab attention in just 15 seconds.

Solution

Colormatics created a high-energy 15-second launch spot centered around the reveal of FTX’s logo appearing on MLB umpire uniforms—the first sponsorship patch of its kind in the league’s 152-year history. They also helped extend the partnership through additional campaign assets promoting FTX’s “Pick ‘Em” sweepstakes, where fans predicted which player would hit the longest home run (“moon blast”) of the season for a chance to win $100,000 in bitcoin or cash. The campaign was designed for digital, broadcast, and social distribution.

Results

The campaign successfully launched one of the most talked-about sponsorship deals in sports at the time and helped position FTX as a major player in both sports marketing and crypto. The partnership secured: Worldwide marketing rights with Major League Baseball National broadcast exposure Social and digital campaign extensions Major awareness for FTX among mainstream sports audiences