The Perfect Getaway

Colormatics partnered with The Coeur d'Alene Resort to reposition the resort as a modern luxury getaway destination. Rather than relying on traditional hospitality marketing that simply listed amenities, the campaign focused on selling an emotional experience, showcasing the resort as an unforgettable escape filled with luxury, romance, and adventure.

Challenge

The resort faced heavy competition from countless vacation destinations, and simply promoting its amenities wasn’t enough to stand out. They also had recently completed a $10 million renovation and needed a compelling way to highlight those upgrades while attracting new visitors and driving bookings.

Solution

Colormatics created two cinematic commercial spots that leaned into aspirational storytelling: “The Weekend” positioned the resort as the ultimate dream getaway, particularly targeting moms who rarely get time to relax. The second campaign highlighted the resort’s renovated spaces while emphasizing the emotional feeling of being there rather than just showing physical upgrades. The spots used first-person storytelling, lifestyle-driven visuals, and a more modern creative approach that helped the resort feel fresh and aspirational.

Results

The campaign delivered major business impact: Generated the resort’s largest spring booking season ever Increased both brand awareness and conversions Helped drive record occupancy levels

"Their work was by far the best I’ve seen in my career. The resort had the highest level of occupancy that it had ever had during the years when the spot ran."

Danielle Beaudine, Director of Marketing