Up the Excitement

PrizePicks partnered with Colormatics to create its first national awareness campaign following a major rebrand. The goal was to break out during the biggest moment in fantasy sports advertising—the NFL season kickoff weekend—and introduce the Daily Fantasy Sports (DFS) app to a wider national audience in a bold, memorable way.

Challenge

PrizePicks needed a high-impact national commercial built in an extremely compressed timeline—just about three weeks from concept to final delivery. The campaign also had to: Establish awareness for a newly rebranded DFS platform Stand out in a saturated fantasy sports advertising market Drive excitement during peak NFL season attention Communicate the app’s value (multiplying entries/winnings) in a way that felt tangible, not abstract

Solution

Colormatics leaned into humor, absurdity, and celebrity casting to make the concept instantly memorable. The idea centered around the theme of “Up Your Excitement,” showing how PrizePicks multiplies the thrill of fantasy sports. To bring that energy to life, the production included: Comedian and former NFL player Jared Quay as a genie-like PrizePicks ambassador Social comedians Chico Bean and Funny Marco as users interacting with the app Over-the-top visual elements like puppies, taco trucks, and a guacamole hot tub to amplify chaos and humor A fast-paced outdoor park setting designed for comedic unpredictability

Results

The final commercial delivered a highly memorable and comedic introduction to PrizePicks for national audiences. It aired during peak NFL season moments, helping elevate brand awareness at a critical time for fantasy sports engagement. The campaign was widely recognized internally and by partners as a strong execution under tight constraints, with PrizePicks leadership noting that the team “exceeded expectations.”