Accelerating change

Developed a clear story and distinct identity for Rideback RISE, the nonprofit accelerator born from the Rideback ethos of circling back to bring others along, centered around their creative energy and momentum. Rideback RISE is an accelerator—of talent, of community, of opportunity, of change. They propel POC creators forward with a focus on developing commercial film and TV projects that advance racial equity behind the camera, across the industry and beyond the screen. A dynamic new logo and identity tell the story of acceleration and highlight a movement that’s growing within the industry.