Sacramento, California, US|Digital Marketing
Fortis Solutions Group·2025
Integrating digital and personality into a legacy packaging and label manufacturing business.
Fortis Solutions Group is a Virginia Beach–based packaging services provider, offering labels, flexible packaging, shrink sleeves, cartons, and applicators across 20+ North American facilities.
Challenge
Fortis had growing demand but no cohesive paid media strategy or CRM to coordinate and convert digital leads across paid search, paid social, and internal follow‑up. They needed smarter targeting, stronger remarketing, and a platform to manage lead flow end-to-end.
Solution
Two Trees PPC implemented a unified, performance‑focused approach across three areas: Paid Search Rebuilt Google Ads around industry‑specific, bottom‑of‑funnel keyword groups. Used conversion‑driven ad copy and optimized bidding to align tightly with procurement‑stage queries. Continuously refined landing pages, ensuring campaign spend translated into qualified form submissions and inquiries. Paid Social Launched LinkedIn ads targeting packaging, operations, and brand managers. Utilized account‑based marketing lists and Lookalike Audiences to precision‑reach decision‑makers. Promoted high‑value gated assets—like case studies and quote requests—to fuel lead capture and intent identification. Salesforce CRM Optimization Enhanced Fortis’s existing Salesforce workflows to ensure ad‑generated leads were captured automatically and assigned to the right reps. Built tracking fields and source attribution layers in Salesforce, making it easy to see which campaigns, keywords, or social ads produced each lead. Worked with the Fortis team to streamline nurturing sequences, set follow‑up reminders, and automate initial outreach based on lead activity. This overhaul established a seamless pipeline—ads driving qualified inquiries, structured flows ensuring timely follow‑up, and transparent CRM reporting that tied every lead back to campaign performance.
Results
By merging paid search, paid social ABM tactics, and strategic CRM integration, Two Trees enabled Fortis to target the right B2B audiences, convert more leads, and systematically nurture them through Salesforce. The result: significantly more qualified leads, lower acquisition costs, and better visibility into ROI.
Technologies & Tools
Google AdsLinkedIn AdsHubSpot CRM
Project Details
Year
2025
Client Websitefortissolutionsgroup.com
