Akeso MigreLief·2022
Revenue Up 50%, Profit Up 32% in 4 Months: Akeso MigreLief's Turnaround on Amazon
+50% in 4 months
Revenue Growth
+32% in 4 months
Profit Growth
+24% (more than doubled)
Original Target
12
SKUs Managed
4 months
Timeframe
Amazon + DSP
Platforms
Akeso MigreLief came into Q4 with stalled revenue and slipping margins after a rough Q2 and Q3. The internal target was a modest +24% recovery just to stabilize. Four months after partnering with Adverio, revenue was up 50% and profit was up 32%, more than doubling what the brand thought was achievable.
Challenge
Revenue had been sliding through the middle of the year, and by the time leadership set a recovery target, the bar was deliberately conservative: just get back to growth. Profitability was also weakening, which limited how aggressively the brand could reinvest. The pressure was to reverse a declining trend quickly without making the margin problem worse.
Solution
Adverio deployed a rapid recovery framework across Amazon and DSP simultaneously. The 12-SKU catalog was prioritized by impact, focusing optimization resources where they would move the needle fastest. Daily bid and budget adjustments kept efficiency tight as spend scaled. Profit-first controls ran throughout, so revenue growth was never chased at the expense of margin. The combination of DSP reach expansion and Amazon campaign optimization gave the brand both scale and discipline at the same time.
Results
Revenue rebounded 50% in four months, more than doubling the original +24% goal. Profit grew 32%, meaning margins improved as the brand scaled. Growth momentum was restored and positioned the brand for continued long-term scaling beyond the recovery window.
Turnaround by the Numbers
The original target was +24% revenue growth. That number was set conservatively because the team wanted to be realistic after a rough stretch. Adverio delivered +50%. Profit grew +32% in the same window, which means the recovery wasn't just topline. Margins held and improved while volume scaled. That combination, revenue growth outpacing profit targets simultaneously, is what separates a real turnaround from just spending more to buy more sales.
Project Details
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