Maye Market·2025
From Neglected Campaigns to a Profit Engine: How Maye Market Scaled Amazon Sales by Outsourcing PPC
Increased post-engagement
Sales
Fully outsourced
PPC Management
Significant
Founder Time Recovered
Neglected
Campaign Status (before)
Actively optimized
Campaign Status (after)
Laura Ochhipinti, founder of Maye Market, knew Amazon PPC was important but kept pushing it to the backburner. Campaigns sat untouched, growth opportunities slipped by, and the whole thing felt overwhelming. She interviewed several consultants before choosing Adverio. Once we took it off her plate entirely, sales went up and the stress went with it.
Challenge
Laura was running a growing Home & Kitchen brand on Amazon while managing every other part of the business herself. PPC always came last. Campaigns were neglected, spend was unstructured, and the brand was leaving money on the table with no clear path to fix it. She knew she needed outside help but had to find someone she could actually trust to take full ownership.
Solution
Adverio took complete ownership of PPC so Laura could stop thinking about it. We audited the existing campaign structure, rebuilt it around performance, and aligned spend across the full catalog. The goal wasn't just to run cleaner ads. It was to turn a consistently ignored channel into something that actually worked while the founder focused on growing the business.
Results
Sales increased after Adverio took over. Laura reported immediate relief knowing campaigns were no longer being neglected. With PPC handled, she reinvested her time into product development and business operations. What had been a source of frustration became a dependable revenue channel.
Why PPC Outsourcing Worked Here
The issue wasn't capability, it was bandwidth. Laura understood what PPC was supposed to do. She just couldn't give it the consistent attention it needed while running everything else. Outsourcing removed the mental load entirely. Adverio brought structure to campaigns that had been largely untouched, connected spend to actual performance, and kept the account active and optimized. The result: sales growth and a founder who could focus on what she was actually good at.
Technologies & Tools
Amazon Advertising Console, Amazon PPC (Sponsored Products), Amazon Seller Central
"Before hiring Adverio, I was basically ignoring PPC. I knew it was important, but it was like nails on a chalkboard to me. Since they've taken it over, my sales have definitely gone up, and I feel a huge sense of relief. I highly recommend them for your PPC needs."
Laura Ochhipinti, Owner, Maye Market
Project Details
Year
2025
Live ProjectView →
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