Allianz - Enterprise SEO: 60K to 380K+ Monthly Organic Visitors

Challenge

Allianz Indonesia faced intense competition in the YMYL (Your Money Your Life) insurance sector where Google applies the highest E-E-A-T scrutiny. Competitors like Prudential and Manulife held dominant positions for high-value keywords. The website had limited organic visibility with approximately 60,000 monthly visitors and no first-page rankings for critical insurance terms including health insurance, life insurance, and unit link investment products.

Solution

Arfadia deployed a 17-month comprehensive SEO campaign (August 2021 to December 2022) combining technical SEO foundation rebuilding to achieve 96/100 site health, content production of 75+ long-form articles targeting high-intent insurance queries, and aggressive off-page authority building with 750K+ backlinks across 14 industry verticals. The strategy included 200 local citations, 50 Google Business reviews, 20 Web 2.0 satellite sites, and media distribution through 150+ national publications including Detik, Kompas, CNN Indonesia, and Tribunnews. Traffic growth compounded over time: 36% at month 4, 110% at month 6, reaching 587% at campaign maturity.

Results

380% organic traffic growth (60K to 380K+ monthly visitors). #1 Google ranking for "asuransi kesehatan" and 8 out of 15 target keywords. Domain Rating 70, highest among all Indonesian insurance competitors including Prudential, AXA, Manulife, and Chubb. 71,600+ organic keywords ranking. 750,000+ backlinks built across 12,300+ referring domains. Site health score 96/100. Social signals overdelivered at 199% of target (19,900 vs 10,000 contracted). By January 2026, SEMrush verified 599,390 monthly visits, representing 899% growth from baseline.

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