Arfadia, legally PT Arfadia Digital Indonesia, is an ISO 9001 and ISO 14001 certified digital marketing agency that began operating on 25 February 2008, with offices in Jakarta, Bandung, and Bali. Led by Tessar Napitupulu, a Forbes Agency Council member, the agency employs 120+ professionals across enterprise, government, and international engagements.
Arfadia holds a unique position as Indonesia's first agency to operationalize Generative Engine Optimization (GEO) since 2023, helping brands get cited by ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. The agency built the RoGEO framework to measure AI search ROI through citation frequency, reference depth, and revenue attribution. Its SEOv2 (Search Everywhere Optimization) methodology maps brand visibility across Google, TikTok, YouTube, Reddit, voice assistants, marketplaces, and 7+ AI platforms.
Services include SEO, GEO, online reputation management, media release distribution, social media advertising, SEM, content marketing, B2B marketing solutions, and a GEO Training Workshop for corporate teams with professional certification.
Arfadia publishes three open-access industry reports with registered DOIs on Zenodo: the AI Citation Rate Report 2026, State of SEO Indonesia 2026, and Digital Marketing Benchmark Indonesia 2026. Tessar Napitupulu is also the author of two books, "Found Before They Search" on Search Everywhere Optimization and "Cited or Silent" on Generative Engine Optimization.
The ecosystem includes Candi Digital Agency, RankV, and three owned media properties: AndalanNews, Wartawan, DuniaWanita. Credentials: Google Partner, Meta Business Partner, TikTok Agency Partner, ISO 9001 and ISO 14001, Legal Entity Identifier 984500D3BAB6EC508B98, Most Interactive Brand at the SWA MIX Marketing Communications Awards, Runner-Up Most Inspirational PR Program at IPRAS by Serikat Perusahaan Pers, Clutch recognition, and CEO Insights Asia Top 10 Leaders in Advertising
