Leesa wanted out of the sleepy mattress trap. So we delivered big sleep energy.

Challenge

DTC mattress is a category where every brand claims better sleep, better foam, better reviews. Leesa's performance creatives had gone stale. They needed breakthrough work that could anchor a CTV presence and convert in paid, without outspending competitors who had deeper pockets and identical claims.

Solution

The category was stuck optimizing for "sleep science." Every competitor talked about foam density, cooling technology, trial periods. We saw a different angle: customers weren't buying better sleep metrics. They were buying permission to rest, and needed to feel empowered and charged up about doing so. That insight became the creative foundation. Two campaigns — Take the Exhale and The Rest Is Social — built as hero spots for CTV, then reverse-engineered into a content system: performance cutdowns, extensive influencer/UGC integration, and a repeatable creative architecture the Leesa team could extend on their own into a system that keeps pumping.

Results

Performance data is confidential and not publicly shareable. Outcomes are below. - Highest-performing creative in Leesa's rotation - Content system still running post-engagement - CTV + performance integration achieved for the first time

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