Actor Pharma
Prunelax
The laxative brand was floundering with just 9% market share worth $2.8M in annual sales. Two groups were targeted, men and women 25 - 42 as they are users as well as caregivers to children and elderly users. We were briefed to produce awareness raising videos for BVOD, display and social media. Our insight was that constipation causes anxiety and the relief from it is beyond potent.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
9% increase in sales; 6% increase in brand awareness.
