Pocket - The future of real estate transactions

Goji Labs collaborated with Pocket to develop a comprehensive real estate transaction platform aimed at simplifying the home buying and selling process by eliminating traditional intermediaries. Challenges Addressed: Sellers faced complex procedures to list properties. Buyers lacked access to transparent and comprehensive property data. Solutions Implemented: Automated Listings: The platform streamlines property listings by automating data collection and managing staging, photography, and 3D mapping. Data Visualization: Buyers are provided with organized and visualized real estate data at various levelsproperty, block, neighborhood, and metrofacilitating informed decision-making. Transparent Bidding: An open auction system ensures all participants are aware of their standing, promoting fairness and transparency. User-Centric Design: Through workshops and user interviews, Goji Labs crafted a lightweight, intuitive interface using neutral color schemes and minimal interactions to enhance user experience. Iterative Development: Low-fidelity designs were employed to iteratively refine complex user flows, particularly the bidding process, ensuring clarity at each stage. Atomic Design System: By adopting Atomic Design principles, reusable components were created, enhancing consistency and efficiency across the platform. Seamless Transactions: Integration with CoreLogics APIs provided real-time data on demographics, crime, and schools. Post-auction, the platform automatically generates purchase and sale agreements, streamlining the closing process without the need for intermediaries. The resulting platform offers a streamlined, transparent, and user-friendly experience, redefining the real estate transaction process for both buyers and sellers.