Epson·2024
A commitment to sustainability with global tech company, Epson
39
Markets managed
>1k
Articles
675M
Reach
To bring to life Epson’s commitment to sustainability, we created a global conversation around climate change by high jacking one of most talked about global calendar moments of the year, the United Nation’s Climate Change Conference.
Challenge
50 days out from COP we launched The Climate Reality Barometer; a temperature check on global perceptions on climate change, using data from 39 countries which highlighted the gap between the public perception and reality.
Solution
We created a global media toolkit, providing teams on the ground with relevant data and local context, as well as a range of media angles for a drumbeat of media coverage in the run up to COP28. We created impactful visual templates, for market teams to adapt with local data in order to connect with a wide range of Epson’s audiences globally. The assets could be exported as carousels or videos so all the local teams had to do was translate, share and engage.
Results
The 'Climate Reality Barometer' became a trending topic on X and featured on international broadcast and news outlets including Bloomberg, CNBC, Sky News. We achieved 1k articles globally and half a Billion reach across all markets.
