## Overview

Ontrack Digital is a CRO and experimentation agency for premium Shopify brands. We grow conversion rate and revenue-per-visitor through a disciplined testing program. Most "optimization" is opinion dressed up as strategy. Ours isn't. Every change we ship starts as a hypothesis grounded in behavioral data and ends as a measured result you can act on. How we work: - Diagnostic & audit — GA4, funnel analysis, heatmaps, session recordings - Friction & behavioral insight — where buyers hesitate, and why - Prioritized hypotheses — scored on impact, effort, and risk - Design & implementation — built natively for Shopify - A/B testing — brief → build → measure → interpret - A continuous optimization backlog and a repeatable process Where we're strongest: the psychology of buying decisions — messaging, risk reversal, social proof, loss aversion — translated into implementations that move CVR, RPV, and AOV. Who we work best with: - Shopify brands doing $500k+/month (ideal $1M–$10M+) - Enough traffic to test consistently - Premium and luxury DTC — jewelry, beauty, fashion, health & wellness - Teams that want a growth system, not a one-off project With 10+ years in conversion optimization, we treat CRO as a growth system, not a creative opinion. If you have the traffic and want more revenue from it, let's test.

## Services

• - Conversion Rate Optimization(Primary)
• - Ecommerce Marketing
• - Ecommerce Development

### Specializations

• - A/B Testing
• - Personalization & Dynamic Content
• - Funnel Analysis & Optimization
• - Checkout & Cart Optimization
• - Checkout Optimization
• - DTC & Direct-to-Consumer Strategy
• - Session Recording Analysis
• - Form Optimization
• - Landing Page Optimization
• - Heatmap & Session Recording Analysis
• - Conversion Audit
• - Funnel Analysis
• - Personalization & Targeting
• - Survey & Feedback Analysis
• - Shopify Plus
• - Mobile Conversion Optimization
• - A/B & Multivariate Testing
• - User Behavior Analytics
• - CTA Optimization
• - Ecommerce Analytics
• - Heatmap Analysis
• - User Testing
• - Multivariate Testing

## Badges & Recognition

• - Based in USA — Awarded to agencies headquartered in the United States.

## Locations

• - Bucharest(HQ)