### New Identity for Arizona's Most Culturally Diverse City

After 13 years of “Refreshingly Tempe,” the destination marketing organization set out to capture the city's dynamic evolution, diversity, and welcoming spirit. Attic Salt created a new identity for Tempe that honors its heritage while preparing it for future growth. We embarked on a full rebrand, collaboratively building a new brand strategy, flexible design system, and web experience for the tourism authority. The new brand balances tradition and innovation, setting the foundation for Tempe’s continued transformation.

By: Dr. Matt Hernandez, Ethos Integrative Medicine

We hired AtticSalt Branding to help us develop a brand and give us a clear, concise message of who we are. Our primary objective was to develop a brand that stood out from other medical clinics and showcased our unique personality — and that's exactly what we got. To this day, we absolutely love our brand and our new patients comment on how much we stand out from other medical practices. On top of that, many people who’ve seen our brand find it easy to remember.

By: Benjamin Cutswell, Lemon London

Attic Salt brought our business from an idea to a concept to a fully polished brand. By working closely together Rani and his team were able to provide us with valuable brand language that gave our clients and investors a clear identity of who we are and what we stand for. The brand content and logos they created for our company are drop dead gorgeous and completely represents our brand vision. Further, their team demonstrated the utmost professionalism and delivered all goods and services on schedule.

By: Larry Foxx, Red Rover

I can't recommend Attic Salt highly enough. Their team took time to understand our business objectives and help us hone in on a winning brand strategy, and ultimately, helped us better define who we strive to be as a business. We find them to be much more than a vendor, but consider them as true friends. We've been able to meet an aggressive timeline with multiple deliverables, and even when the pressure is on, they deliver on-time and with quality.