AVG Technologies (NYSE: AVG)
$200M Series C Funding & IPO Roadmap
Challenge: When Czech Republic-based AVG Technologies appointed Rocket Science as Global Agency of Record (AOR), the company had just rebranded from Grisoft and was preparing for a major capital raise and IPO. The challenge: differentiate AVG in a crowded antivirus market, align 12 global agencies under a single brand story, and build investor confidence for a Series C fund-raise and subsequent IPO. Differentiation Strategy: Rocket Science developed a brand position & investor message platform that was inspired by a unique crowd-sourced protection feature in the product: every user contributes to protecting the entire community. In effect, “We Protect Us” is how AVG’s community was stronger than competing antivirus solutions, as well as a defensive moat. It personified AVG’s brand promise and created an emotional and sharable hook into the technology. The global message platform unified all touchpoints: product UI, social media, web, and global PR, which established AVG as a community-powered security brand rather than just another generic antivirus tool. Execution: • Implemented global “We Protect Us” brand campaigns and messaging architecture. • Coordinated 12 global agencies & corporate story under one messaging platform. • Delivered a cohesive investor narrative that aligned IPO messaging with the brand. • Integrated theme across earned, owned, and paid media for consistent storytelling.
Challenge
The client needed a strategic partner to address key business objectives and deliver measurable outcomes in their market.
Solution
Our team developed and executed a comprehensive strategy tailored to the client's specific needs, leveraging industry expertise and proven methodologies to deliver results.
Results
Results: • 300% increase in global press coverage within six months. • 500,000+ new users acquired organically through advocacy-driven engagement. • $200 Million private equity investment secured pre-IPO. • Wall Street bankers adopted “We Protect Us” as the central theme of AVG’s NYSE investor roadshow, culminating in a successful public offering. Impact for CEOs: This case demonstrates how a unified global message platform — built from authentic product differentiation — can drive measurable market growth, investor interest, and translate directly into enterprise valuation uplift during a liquidity event.
