Lanje, Ocean Dreaming, Skincare

Challenge Lanje approached us with a unique vision: to create a skincare brand that respectfully unites ancient Aboriginal knowledge with advanced marine science. The challenge was to forge a distinctive brand identity that would stand out on a crowded shelf while authentically telling a story of Land and Sea, tradition and innovation. Solution We developed a comprehensive brand strategy and visual identity that brought this powerful duality to life. Our solution included: A Unified Identity: Crafting a complete brand identity, including logo design, typography, and a bespoke colour palette. We merged the deep blues of the ocean with the rich, terra earth tones of Broome to create a visually arresting look. Bespoke Illustrations & Packaging: We designed custom illustrations and a full suite of packaging that feels cohesive as a collection and compelling for each individual product. The design narrative seamlessly brings together the 'Tide to Terra' concept, honouring the brand's roots. Strategic Brand Framework: We built a strategy ensuring the brand's essence—a fusion of Bardi Jawi heritage and PhycoHealth’s seaweed science—was communicated with elegance and clarity at every touchpoint.