Rooland

We crafted a compelling brand identity for Hunter and Pumpkin, their farm store, creating a narrative that truly resonates with customers. From packaging design to collateral materials, every element was thoughtfully developed to bring the story of Hunter and Pumpkin to life.

We developed the brand identity, logo, brochures, and packaging for Lunar Bliss, a US-based balloon company, to create a cohesive and memorable brand experience. To enhance their offerings, we designed a comprehensive kit that unified their products in a sleek, organized package. The box was crafted from eco-friendly materials, including soy-based inks and a sturdy corrugated mailer, reflecting the brand's commitment to sustainability without sacrificing quality. This approach not only reinforced their values but also provided customers with a delightful unboxing experience.

Challenge As a new entrant in the skincare market, Khoeskin needed to build a brand from the ground up, establish a customer base, and stand out in a competitive space. The core challenge was to develop a bold yet feminine identity that would capture attention on the shelf while honouring the product's Korean beauty origins and deep commitment to effective skincare. Solution Our collaborative journey began with crafting a vibrant and distinctive brand identity that was both a nod to Korean heritage and a leap into the future. Our solution involved: Designing a Brand Mark: We created the Khoeskin logo to be bold, approachable, and memorable. A key creative element was incorporating a dot into the 'K', a subtle and pure representation of Korean traditions, which instantly communicates the brand's purpose. Purposeful Packaging Design: We designed the packaging for the full range of products, including serums, lotions, night creams, and face washes. To make product selection effortless for customers, we created a series of beautiful, custom illustrations of each key ingredient, giving each product a unique, charming character. Storytelling and Heritage: We transformed the back of each package into a canvas to tell the Khoeskin story. We artfully communicated the founder Huyen's passion, innovation, and Korean background, fostering a deeper connection with consumers. Results The new Khoeskin brand made an immediate and powerful impact. The redesigned packaging commands attention, with unique illustrations and a bold design creating a strong, recognisable shelf presence. The identity successfully bridges the gap between rich Korean beauty history and a forward-thinking approach, resonating with a new generation of young women dedicated to their skincare. Our work has provided Khoeskin with a powerful platform for future growth and product development.

Rooland approached this project with our signature blend of passion and design thinking. We didn't just want to wrap a product; we wanted to tell a story. Material Innovation We dove deep into material selection, sourcing cutting-edge, eco-sustainable substrates that offered a premium tactile experience. We chose unbleached, recycled stocks with rich textures that felt organic yet refined. By using soy-based inks and avoiding plastic laminates entirely, we ensured that every piece of packaging was fully compostable or recyclable—closing the loop on waste. Flagship Product Packaging For their signature item, we designed a structural packaging solution that was both protective and beautiful. We focused on clean lines, subtle embossing, and a minimalist aesthetic that allowed the quality of the materials to shine. The unboxing experience was choreographed to feel like a gift—special, deliberate, and memorable. Stationery & Marketing Materials To ensure a consistent brand voice, we extended this design philosophy across all touchpoints. From thank-you cards slipped into orders to business stationery and marketing collateral, every item was printed on sustainable stock. We used a soft, sophisticated colour palette and custom typography to create a visual identity that felt warm, welcoming, and undeniably chic. Collaborative Design Process Our team worked hand-in-hand with the founders of Ben and Ellie Baby, cracking open their ideas and responding with our collective creative knowledge. This close collaboration ensured that every design decision was rooted in their brand’s DNA, resulting in a final product that felt authentically theirs.