Huyen Phan - Khoeskin
Feb 2026Working with Rooland was an amazing experience! The whole team was fantastic, and their expertise shone through in our weekly meetings. This was my first time collaborating with an agency, and I was so impressed. The designs were exceptional, and I knew exactly what I wanted from the initial logo presentation.
Quality: 5.0Schedule: 5.0Cost: 5.0Willing to Refer: 5.0
Challenge
As a new entrant in the skincare market, Khoeskin needed to build a brand from the ground up, establish a customer base, and stand out in a competitive space. The core challenge was to develop a bold yet feminine identity that would capture attention on the shelf while honouring the product's Korean beauty origins and deep commitment to effective skincare.
Solution
Our collaborative journey began with crafting a vibrant and distinctive brand identity that was both a nod to Korean heritage and a leap into the future. Our solution involved:
Designing a Brand Mark: We created the Khoeskin logo to be bold, approachable, and memorable. A key creative element was incorporating a dot into the 'K', a subtle and pure representation of Korean traditions, which instantly communicates the brand's purpose.
Purposeful Packaging Design: We designed the packaging for the full range of products, including serums, lotions, night creams, and face washes. To make product selection effortless for customers, we created a series of beautiful, custom illustrations of each key ingredient, giving each product a unique, charming character.
Storytelling and Heritage: We transformed the back of each package into a canvas to tell the Khoeskin story. We artfully communicated the founder Huyen's passion, innovation, and Korean background, fostering a deeper connection with consumers.
Results
The new Khoeskin brand made an immediate and powerful impact. The redesigned packaging commands attention, with unique illustrations and a bold design creating a strong, recognisable shelf presence. The identity successfully bridges the gap between rich Korean beauty history and a forward-thinking approach, resonating with a new generation of young women dedicated to their skincare. Our work has provided Khoeskin with a powerful platform for future growth and product development.
