From Zero to Lease-Up: A Digital Strategy for Eastampton Place Apartments

422

Qualified Leads

316,000+

Impressions

9,000+

Clicks

$0.82

Cost Per Click

$23.29

Cost Per Lead

Eastampton Place Apartments, a brand-new 380-unit luxury community, needed a full digital marketing strategy to build awareness and generate qualified leasing leads quickly. With no existing brand presence, the goal was to create a strong online identity, attract the right prospects, and convert interest efficiently into tours and leases.

Challenge

Launching a new multifamily property comes with distinct challenges: zero brand awareness, a competitive rental market, and the need to generate qualified leads efficiently on a limited launch budget. While broad exposure was essential, success depended on attracting renters most likely to tour and convert—not just driving clicks.

Solution

By the end of nine months, our integrated campaign established Eastampton Place Apartments as a recognized, competitive brand, driving strong engagement, efficient cost per lead, and supporting leasing goals for ongoing momentum – they continue advertising successfully today!

Results

Strategic Brand Development: We created a full brand kit, website, and landing page that showcased Eastampton Place’s lifestyle, amenities, and local advantages, designed to resonate with target renters and elevate the community’s appeal. Data-Driven Paid Advertising: We ran coordinated Google Search, Display, and Meta campaigns to reach renters online—targeting high-intent searchers, building broad awareness, retargeting visitors, and reaching relevant audiences at scale. Email Marketing: Developed a nurturing email automation that guided prospects from interest to tour scheduling, achieving a 42.31% average open rate and 3.4% average click rate.

Technologies & Tools

MailchimpGoogle AdvertisingMeta Advertising

“I have been working with Social Fire Media since it's inception. They started doing SEO and Online Campaign Ads, but have since expanded. The company I work for has used them for all of our online marketing including web design. They owners and staff there have been very professional, accommodating, and diligent. I recommend them to businesses without hesitation and I know that they have exceeded the expectations of those who use them.”

Victoria Turner, Apartments Seldom Scene