River Pointe Apartment Homes
Introducing River Pointe: Turning Limited Spend into Lasting Demand
142 Units
Fully Leased in just 9 Months
2.22M+
Impressions
60,000+
Clicks
$1.59
Average Cost Per Click
3.83%
Average Click Through Rate
River Pointe was a brand-new luxury apartment community preparing to launch leasing in May 2020. The primary objective was to build awareness in key target audiences, drive qualified lease inquiries, and generate sustained traction throughout the lease-up period — all while working within marketing budgets of $2,000–$4,000 per month.
Challenge
As a brand new property, River Pointe entered the market without existing brand recognition or prior search demand. The challenges included: 1. Zero existing traffic or audience data 2. Tight monthly budgets 3. Competitive local market
Solution
We implemented a full-funnel digital strategy to build awareness, generate qualified leads, and accelerated lease-up.
Results
Brand Development: Created a complete brand book defining River Pointe’s visual identity, messaging, and positioning across all channels. Landing Page & Lead Capture: Built a conversion-focused landing page that showcased community features and generated over 3,500 tracked leads from calls and forms. Ongoing Social Media: Maintained audience engagement through consistent, on-brand social content. Paid Media: Launched targeted Google Search, Display, and Remarketing campaigns alongside Meta ads to capture high-intent renters and expand reach. Email Marketing: Developed a nurturing email automation that guided prospects from interest to tour scheduling, achieving a 46.63% average open rate and 11.6% average click rate.
I love Social Fire Media. Matt and the team are wonderful!! They have created our website, and always think ahead on making changes, which makes me feel protected. Whenever I have to send an email about a question or a thought, Matt is there to answer me, even on Holidays he answers me promptly. I have worked with Social Fire Media for many years and truly believe that Social Fire Media is the best service in the industry!
Linda Popovsky, River Pointe Apartment Homes
