Fontana Show
Fontana Show
Market: Saudi Arabia Scope: Social Media | Paid Campaigns | PR | Influencers About: Fontana is a brand new circus show in Riyadh. Our mission was to create awareness about the show, create excitement and handle the ticket sales conversions. Campaign Objective: Ticket Sales Duration: 6 weeks only Challenges: Selling tickets for this new Show in Riyadh that was not known in the market with no previous momentum building and aiming to get 70,000 tickets sold in 6 weeks only
Challenge
Context / Challenge: Fontana, a brand-new circus show in Riyadh, faced the challenge of entering a market with no prior awareness or momentum. The goal was ambitious: generate excitement, build recognition, and drive 70,000 ticket sales within a compressed six-week period. Achieving this required overcoming low initial visibility and limited audience familiarity in a competitive entertainment landscape.
Solution
Approach / Solution: intouch structured a fully integrated awareness-to-conversion system combining social media, paid campaigns, PR, and influencer engagement. The approach focused on building anticipation, driving real-time engagement, and establishing clear pathways to ticket purchase. By aligning messaging, creative assets, and media deployment across multiple channels, the strategy transformed market unfamiliarity into a structured growth and conversion funnel. Execution Highlights: • Implemented a multi-channel social media strategy to create visibility and sustain audience engagement • Developed targeted paid campaigns to accelerate ticket purchase intent and optimize conversion efficiency • Structured PR and influencer activations to generate earned media coverage and amplify awareness among key demographics • Coordinated content creation and messaging across all touchpoints to reinforce excitement and drive sales action
Results
Business Impact: The integrated system positioned Fontana as a high-profile entertainment offering in Riyadh, rapidly building brand recognition and audience interest. By structuring awareness and conversion efforts into a cohesive ecosystem, intouch enabled efficient ticket sales, strong engagement across digital and earned channels, and measurable business impact within a short time frame. This approach established a scalable model for future event launches, combining visibility, engagement, and conversion into a repeatable framework for market entry and rapid revenue generation.
