We Scaled Revenue by 113% With Our Meta UGC Engine

Challenge

Once Again Home was relying on generic messaging, and outdated image creatives that were solely product-focused to grow their brand on Meta. Nothing was connecting with the end user, so their new customer growth was declining and they were primarily relying on repeat customer purchases for revenue.

Solution

We built a creative engine, from the ground up, that could be implemented at scale. This included adding new interest-based audiences based on top buyer personas we found through community-driven research, then launching UGC and Founder-focused video engine that spoke to our buyer's needs. We focused on testing creative ANGLE rather than one off videos to determine what messaging drew the most interest and attention to the brand

Results

+113% D2C Sales YoY +635% Meta Revenue YoY +170% Site Sessions YoY

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