RSA Social Media Campaign for Anvilogic
Case Study: Dominating the Noise at #RSA2026 Last month, a B2B cybersecurity client hit a 13.2% LinkedIn engagement rate leading up to and during #RSA2026. When you consider the industry average hovers around 2–3%, the magnitude of this shift becomes clear.
The difference wasn't budget. It wasn't follower count. It was knowing exactly when their audience was ready to listen and building a content strategy around that specific moment.
Summary
We partnered with a B2B cybersecurity firm to transform their presence during the industry's most crowded annual event, RSA Conference 2026. By shifting from generic brand broadcasting to a high-intent, moment-driven content strategy, we turned a noisy trade show window into a massive lead-generation engine.
Challenge
The client was struggling to be heard in a saturated market where every competitor pours their entire annual budget into the same two-week window. They faced low organic reach, stagnant follower growth, and the perennial "trade show fatigue" that causes many B2B decision-makers to tune out corporate LinkedIn feeds.
Solution
Our agency implemented a "Pre-Heat and Pulse" strategy. Instead of just posting during the event, we built a content arc that identified the specific "readiness" of their audience weeks in advance. We swapped dry product announcements for:
Real-time expert commentary on breaking conference news.
High-value interactive assets that solved immediate pain points discussed on the floor.
Aggressive community management to turn passive views into active conversations.
Results
The campaign didn't just outperform expectations; it redefined the client's digital baseline.
Metric Outcome Engagement Rate 13.2% (Industry avg: 2–3%) Link Clicks +515% Follower Growth +84%
Technologies & Tools
When you work with top talent, you get results! It’s about strategy, content and the right people! Love these results!!
Jennifer Ellard, Fractional VP of Marketing
