
PRS IN VIVO is a leading behavioral research consultancy specializing in packaging optimization, shopper experience.
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PRS IN VIVO is a leading behavioral research consultancy specializing in packaging optimization, shopper experience research, and new product development testing. They provide industry-leading market research services rooted in behavioral science, including AI-powered packaging design screening, omnichannel shopper activation evaluation, and multi-channel consumer insights for CPG clients.
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