

Digital product design and research for products people trust and rely on.
Based on 5 reviews
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We work with businesses and product teams at pivotal moments, from launching new products, and SaaS platforms to improving underperforming experiences and de-risking critical product decisions. We founded Circora because we believe thoughtful design and research can do more than drive business success. They can shape products that meaningfully improve people’s lives. Based in the San Francisco Bay Area and Portland, we are a boutique digital product design and research studio led by veterans of Google, PayPal, Facebook, Amazon Lab126, Intuit, and eBay. We plug in as a senior product partner, not just an extra set of hands. We collaborate with founders and product leaders to untangle complex product challenges and design products people trust and rely on, including AI powered experiences and intelligent systems where usability, transparency, and human judgment matter more than ever.
| Name | Title |
|---|---|
| Jacqueline Cisneros | Co-Founder, Head of Design |
| Jairo Vélez | Co-founder, Head of Research |
Legendary Event Staff & Entertainment partnered with Circora to design their new KROW ecosystem, which included a mobile app for temp staff and a desktop “Super Dashboard” for admins to manage operations across multiple events and locations.
By: Jules Bowers, Balütd
Jules, founder of Balütd, partnered with Circora to help refine her business idea and shape a clearer vision and roadmap for growth. From the start, she appreciated how collaborative and thoughtful the process felt, helping turn early ideas into something more defined, user friendly, and actionable. She also shared that we went above and beyond in supporting her needs, including helping prepare key materials that were critical to her fundraising efforts. What stood out most to her was not just the work itself, but the care, partnership, and genuine investment we brought into helping her move her vision forward.
By: Tony Adam, Visible Factors
Tony and the Visible Factors team partnered with Circora to design a prototype for their ad automation functionality that they could confidently build toward. They appreciated the level of thought and attention to detail we brought into the work, helping translate their ideas into a clear and actionable direction. They also noted how consistently we delivered on time, often ahead of schedule, and how responsive and communicative we were throughout the engagement. What stood out most to them was our sense of ownership and how much care we put into thinking through the problem from every angle.
By: Matthew Reck, APX Alliance
Matthew and the APX Alliance team partnered with Circora to bring early ideas to life through a Figma prototype they could use to pitch to a government customer. They came in with a strong vision but a lot of loosely defined thinking, and valued our ability to turn that into a clear, structured, and compelling product direction. They also highlighted our responsiveness and availability throughout the process, as well as how we were able to work through complexity in real time and bring clarity to the work. What stood out most was the combination of creativity, product intuition, and care we brought to the engagement, both in the outcome and in how we partnered with them. The final prototype became a central part of their pitch and received strong feedback.
By: Pallavi Gadepalli, EnterpriseChai
Pallavi shared that the work led to a complete redesign of their product experience, helping transform something that previously felt dated and not intuitive into a much stronger, more modern solution. The new design and prototype were very well received, including positive feedback from customers during a live conference demo, and are now being used on their website. They also highlighted our responsiveness, availability, and willingness to go above and beyond to meet tight timelines. Overall, they described the engagement as a resounding success and were especially impressed with the quality of the design.
Source: https://www.50pros.com/agency/circora
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