Aspect Marketing

Aspect rebuilt the connective tissue between our data, our teams, and our revenue. When we first connected with Kevin and the Aspect team, Loom was in a position a lot of high-growth SaaS companies find themselves in. We had tons of data, a mature product with strong adoption, and a marketing and sales org that was scaling fast. But the infrastructure underneath all of it wasn't keeping up. Our CRM had become a dumping ground of inconsistent records. Attribution was a black box. Lifecycle marketing existed, but it wasn't informed by real product signals. And leadership was making decisions based on dashboards that told different stories depending on who built them. Kevin came in and did what very few people can do well: he looked at the entire system holistically before touching anything. He spent time understanding how data flowed from our SaaS platform into our CRM, where it broke down, where it got duplicated, and where teams had built workarounds that were masking deeper problems. That diagnostic phase alone was worth the engagement. Most agencies want to skip straight to execution. Kevin understood that if the foundation is wrong, everything you build on top of it is wrong too. The first major piece of work was revenue attribution. We needed to know, with confidence, which channels, campaigns, and touchpoints were actually driving pipeline and closed revenue. Not last-touch vanity metrics. Real, multi-touch attribution that our marketing, sales, and finance teams could all agree on. Kevin rebuilt our attribution model from the ground up, connecting the dots between paid, organic, product-led, and sales-assisted motions. For the first time, we had a single source of truth that leadership trusted enough to use in planning and budgeting conversations. From there, he overhauled our CRM strategy. That meant cleaning up years of accumulated data debt, redefining lifecycle stages so they actually reflected how our buyers moved through the funnel, and rebuilding the automation layer so that handoffs between marketing and sales were based on real engagement signals rather than arbitrary thresholds someone had set two years ago and never revisited. He also worked with our sales ops team to make sure the CRM wasn't just a marketing tool but something that served reps, managers, and leadership equally. The lifecycle marketing piece was where things really came together. Kevin built a framework that pulled in product usage data from our SaaS platform, things like activation milestones, feature adoption, workspace growth, and engagement trends, and used those signals to drive personalized marketing at every stage. Onboarding sequences, expansion campaigns, re-engagement flows, churn prevention nudges. All of it was tied to what users were actually doing inside the product, not just what forms they had filled out. That shift from form-based marketing to signal-based marketing was a game changer for us. What made Kevin different from other consultants and agencies we've worked with is that he never operated in a silo. He was constantly talking to product, sales, data engineering, and leadership. He understood that RevOps isn't a marketing function or a sales function. It's a company function. And he treated it that way. He also left us in a better position to operate independently. Everything he built was documented, the logic was transparent, and our internal team could maintain and iterate on it without needing to call him every week. If you're a SaaS company that has outgrown your cobbled-together tech stack and you need someone who can come in and make your data, your CRM, your lifecycle marketing, and your attribution all work together as one system, Aspect is the partner I'd recommend. Kevin combines the strategic thinking of a VP of RevOps with the hands-on technical chops to actually build the thing. That combination is incredibly rare, and it's exactly what we needed.

⭐⭐⭐⭐⭐ Kevin gets creators. Period. I'm a Twitch streamer, not a business person, and I had no idea where to start when it came to building a real brand outside of my channel. Kevin and Aspect built me a website, set up a merch store, and helped me think about community tools that actually give back to the people who support me. Now I have a revenue stream that benefits both me and my community, and it all feels authentic to who I am. Kevin never talked down to me or made it overly complicated. He just figured out what I needed and built it. If you're a creator looking to take things to the next level, Kevin is your guy!!

⭐⭐⭐⭐⭐ Our leadership team finally has reporting they trust We needed a partner who could come in and make sense of our CRM data, fix our attribution, and build reporting that our senior leadership team would actually use to make decisions. Kevin delivered on all three. He overhauled our CRM, untangled the attribution mess between sales and marketing, and built dashboards that told a clear story. The best part was how collaborative the process was. Kevin worked with stakeholders across sales, marketing, and leadership to make sure the outputs reflected what each team needed. I'd recommend Aspect to any company that's outgrown their current reporting setup.

⭐⭐⭐⭐⭐ Transformed how we run our coaching business I'm a personal trainer, not a tech guy, and I was drowning in manual processes. Kevin and Aspect helped me implement GoHighLevel as my CRM, brought AI into parts of the business I didn't even know could be automated, and completely overhauled how my online coaching program works. The result? I'm capturing more revenue per client and spending less time on admin. Kevin took the time to understand how a fitness business actually operates before recommending anything, and that made all the difference. If you're in the fitness or coaching space and you feel like you're leaving money on the table, talk to Aspect.