By: Dan Guerra Jr., AltusLearn

⭐⭐⭐⭐⭐ Aspect helped us go from cash-flow negative to cash-flow positive in our startup days We brought Kevin and Aspect Marketing in during a critical period for AltusLearn. We needed someone who could own marketing end-to-end, including strategy, execution, and the operational layer underneath, and actually move the business. Kevin did exactly that. When Aspect started with us, our funnel wasn't producing enough qualified pipeline to sustain the business. By the time the engagement wrapped, we had flipped from cash-flow negative to cash-flow positive, and a big part of that was the inbound marketing engine Kevin built for us on HubSpot. Here's what stood out: He led the conversion to an inbound marketing strategy from the ground up. That meant rethinking how we attracted, nurtured, and converted prospects, not just bolting tactics onto what we were already doing. HubSpot became a real platform for us, not a glorified email tool. Kevin owned the maintenance, the campaigns, the segmentation, and the reporting, and made sure the data we were looking at actually reflected reality. Email marketing and lead generation campaigns were consistent and measurable. He contributed messaging, content, and editing across the board, and reported on what was working so we could double down. Brand and content stayed cohesive across every channel. Collateral, promotional materials, social (Twitter, LinkedIn, Facebook, YouTube), direct campaigns, all of it felt like one company speaking with one voice. He coordinated cross-functionally with the rest of the team and kept marketing projects moving without me having to chase anything down. The thing I valued most about working with Kevin was that he operated like an owner. He understood that marketing's job at a company our size wasn't to win awards, it was to fill the pipeline and keep the business alive. He kept that lens on everything he did. If you're a growing B2B company that needs a marketing partner who can run the strategy AND get their hands dirty in HubSpot, Aspect is who I'd call. Kevin is the real deal.

By: Matt Reid, BigCommerce

⭐⭐⭐⭐⭐ The RevOps partner that finally made our HubSpot instance work When I was VP of Marketing at BigCommerce, we brought in Kevin and the Aspect Marketing team to own our marketing operations roadmap during a period of aggressive growth. What we got was far more than a typical agency engagement — Aspect functioned as a true extension of our team and rebuilt the backbone of how marketing and sales worked together. Kevin took full ownership of our HubSpot environment and the integrations that fed it. He evaluated, selected, and implemented the right tech for a global marketing org, and stitched together a stack that included 6sense, Chili Piper, G2, PandaDoc, Gong, Drift, and our Feedonomics database. Before Aspect, these tools lived in silos. After, they actually talked to each other and produced data we could trust. A few things stood out: Lead lifecycle and routing got completely overhauled. MQL processes, lead routing rules, data sync between sales and marketing systems — all of it was rebuilt to match how our reps actually sold, not how the old workflows assumed they did. Email operations in HubSpot became a real practice under Kevin's guidance. Nurtures, scoring, segmentation, and testing strategy all matured significantly, and our campaign performance reflected it. Data quality and compliance stopped being a fire drill. Kevin put guardrails in place for GDPR, CAN-SPAM, and CCPA, and built ongoing hygiene processes that kept our database clean instead of letting it rot between audits. Cross-functional alignment improved noticeably. Kevin worked directly with product, content, web, and demand gen, and was the person I could count on to translate between marketing intent and operational reality. What I appreciated most was how proactive Kevin was. He didn't wait for tickets. He identified automation and efficiency opportunities across the org, trained internal team members on the systems and processes he built, and kept leadership informed without needing to be chased for updates. If you're a B2B company running HubSpot and you need someone who can own the operational layer end-to-end — strategy, implementation, integrations, lifecycle, compliance, the whole thing — Aspect is the team I'd recommend without hesitation. Kevin treats your business like it's his own.