BODgroups
TouchZen Media worked with the Beachbody team to release BODgroups on iOS and Android. BODgroups is a community-based online platform that connects you to all the tools you need to help people get results. From a single platform, you can access your workouts, nutrition plans, activity tracking, groups and e-Commerce tools.
Challenge
Beachbody had a powerful fitness ecosystem with thousands of coaches and millions of members following structured workout programs. However, much of the community engagement was happening outside the app, primarily in Facebook groups.
Solution
Our team designed and developed BODgroups, a native in-app community platform built specifically for the Beachbody coach ecosystem.
The solution integrated social interaction, progress tracking, and program participation into a single experience.
Results
Instead of using Facebook groups, coaches used BODgroups to directly work with their contacts to help them achieve their wellness goals. The addition of BODgroups helped increase overall app engagement by 25% across the mobile platforms. BODgroups also allowed users to share photos/videos, post motivational messages, and even start a live feed directly from the app. We implemented tools to allow coaches to quickly sync their contacts directly with their phone so they could easily find new leads and grow their client base.
Project Gallery
Cyrus was a real pleasure to work with, he was very smart and self-directed. I also appreciated that he was interested in implementing technologies and processes that helped improve the efficiencies and scalability of our product deliverables. He didn’t need to be told to look for ways to improve the way we built our features or how we built them. He often came to the team with ideas and marketplace examples.
Michael Drudzinksi, Executive Director @ Beachbody
Project Details
2021
