National Quesadilla Day

Our goal was to break through the noise and revitalize V&V Supremo’s Chihuahua® Cheese by reinforcing its authenticity, versatility, and deep-rooted heritage. Reintroducing a well-established product in a competitive market comes with challenges—especially in the crowded dairy category.

To give Chihuahua® Cheese a powerful platform, 3rd Coast created and launched a brand-new national holiday: “National Quesadilla Day” (September 25th), officially recognized by the National Day Calendar. This celebration not only honored the quesadilla’s cultural significance and versatility but also provided a strategic opportunity to showcase V&V Supremo as the premier brand for authentic Mexican cheese.

• Food Truck Tour – To generate buzz around the inaugural National Quesadilla Day, we launched a branded food truck tour in Chicago, offering free Chihuahua® quesadilla samples to consumers and media. The truck also hosted contests, media appearances, and interactive experiences to deepen audience engagement.
• Influencer & Media Partnerships – We tapped into local culinary influencers and food media, encouraging them to create and share quesadilla recipes featuring Chihuahua® Cheese. These collaborations amplified brand awareness and drove direct product interest.
• Authenticity-Driven Storytelling – The holiday provided the perfect hook to highlight V&V Supremo’s rich heritage and family-owned legacy. By weaving this narrative into media placements, we strengthened emotional connections with consumers