### Expert Guides Drive 20,310+ Monthly Users for Business Education Provider

By organising complex business topics into clear, expert guides and improving how pages link together, we earned 169 new top 3 rankings. This approach kept people on the site longer, even with strict technical limits in place.

### AI Search Campaign for Increases LLM Referrals by 121%

The challenge was to build sustained organic visibility for UK-to-international shipping searches, while adapting to a changing search landscape where AI Overviews and LLMs increasingly influence discovery. Solution Our approach focused on making content easy to surface, understand, and reference across both traditional search and AI-powered results. This included expanding and optimising international destination pages, strengthening technical foundations for crawlers, and enriching content with clear, factual information such as country details and shipping guidance. While AI visibility was a key consideration, optimisation remained rooted in SEO fundamentals, recognising that AI engines largely surface content that performs strongly in top organic results.

### Golf Ecommerce

Growing Organic Site Users by 300% for an Online Golf Store By finding specific gaps in the market, we helped a specialist golf retailer reach customers that the global giants were overlooking. Through a mix of expert long-form content and smarter internal linking, we drove a 300% increase in visitors and improved conversion rates. Key results +300% increase in site users +39 keywords in the Top 3 +182 keywords in the Top 20

### Driving 800+ monthly conversions for a complex health service

The aim of their ads is to attract more private patients to complete their ADHD assessments. However, many researchers are in different stages of their journey, with the majority of audiences only searching for informational queries. The main aim of our campaign was to divide the Google Ads into two different categories, to target those at different stages of their journey - both top of funnel audiences and bottom of funnel audiences. This was to ensure no budget was wasted on those who were not ready to proceed, and the relevant audience was correctly nurtured throughout their customer journey. Solution Given the time and expense of Clinical Partners’ services, the customer journey is a process, not an impulsive purchase. Because of this, Clinical Partners only wished to target audiences who were further along in their ADHD discoveries. Within this pool of relevant search terms, we split the campaign into two parts again, top-of-funnel and bottom-of-funnel audiences. The two campaigns, targeted at each audience, had their own landing pages. The top of funnel was taken to a landing page that offered a free assessment, whereas the landing page for the bottom of funnel audiences took them straight to a ‘contact us’ form. This was done to encourage the most conversions and spread the cost more effectively across the campaign. Because of this, tracking the entire journey was imperative. It allowed us to accurately follow the customer lifecycle, as sometimes this could be up to three months long. Comprehensive tracking from start to finish allowed us to monitor the ROI on the ad spends and ensure they were performing effectively.

### Automotive Comparison

Driving 35,000 Conversions for an Automotive Comparison Site We built a keyword strategy focused on high intent and specific searches, allowing us to bypass expensive competition and deliver 35,000 form completions. By removing friction from the user path and staying on top of real-time vehicle trends, we achieved a market-leading 8% conversion rate. Key results 35,000 ad conversions 12.5% click-through rate 8% conversion rate

### Increasing non-branded clicks by 449.8%

Our client came to us looking for two things: to increase their rankings in the SERPs, and to expand their brand authority within the search engines and wider industry. Solution It was decided that we would crack on with the on-page SEO first. We overhauled the existing private network service and information pages, and added more! Following extensive keyword research, the existing content was rewritten with target keywords in mind, and the pages were restructured with the customer journey as a focus. The new pages the team added had a new industry focus, for sectors such as healthcare, transport and logistics, and real estate, for example. This was an approach that Cellnex had not leant into before, so the team took the liberty of writing the pages from scratch and uploading the content to the site themselves. These industry pages fully outlined the services the customer could expect to receive, with the goal of both building trust and encouraging conversions. A more technical, back-end strategy included indexing all relevant pages, increasing site speed, checking all 404 errors and fixing them, and finally, restructuring the site map. These approaches meant the site could be crawled, site authority could be understood and therefore increased, and the search engines could better read and understand the information on the site, allowing it to appear in the SERPs for the most relevant search terms.

### Boosting Sales by 78% Through AI Search for a Coffee Brand

By organising website content into clear, modular sections and strengthening trust signals, we changed how AI models like ChatGPT find and suggest premium coffee. This work led to a 900% sales increase for the brand’s signature blend and a 36.5% rise in conversions coming from AI tools. Key results 78% increase in sales from AI 36.5% increase in AI conversions 91% engagement rate

### B2B Furniture Ecommerce

Outranking the Giants: How Strategy Beat Scale for Office Reality We avoided the trap of trying to outspend national retail giants like Ikea. Instead, we focused on the high-value, specific searches they tend to overlook. By re-organising the website structure and focusing on what B2B buyers actually need, we turned a broad site into a specialist authority. This move secured top rankings for valuable terms, proving that a smart plan beats a big budget every time. Key results +105 keywords in the Top 3 +220 keywords on Page 1 +40.6% increase in non-branded impressions

### Natural Health Ecommerce

Achieving a 12:1 ROI for an Online Pharmacy Through Meta Ads We helped a natural health provider move into social commerce by creating high-converting ads that reached the right people at the right time. By using Meta’s detailed targeting and finding audiences similar to existing customers, we proved that smart strategy can deliver huge results even on a limited budget. This campaign achieved a massive 12:1 return on investment. Key results 1,100 purchases in a single month £1.98 average cost per sale 12:1 return on investment

### B2B Office Supplies

Generating Nearly £1 Million in Monthly Sales for an Office Supplies Brand Our client faced high costs and falling returns, requiring a complete rethink of their digital advertising. By removing wasteful B2C keywords and adding a remarketing layer to reach users during a 14-day buying cycle, we helped achieve nearly £1 million in direct monthly revenue. This shift built a sustainable, high-growth model for their ecommerce business. Key results £940k monthly direct sales +4,500 monthly conversions £590k monthly assisted sales

By: Joshua Barnard, Lawrence David

We brought The SEO Works in to support a full rebrand and launch, including a brand new website and all the bits around it, and they handled the design, build and rollout end to end. They even built a custom document portal for our customers and made smart suggestions that improved how the site works. The whole team showed real care and attention to detail while still keeping it personal.

By: James Donalson, Medical Educator

We’d been trying to sort SEO/PPC ourselves and it was getting a bit messy, so we handed it to The SEO Works and its been a weight off. They explain things in plain english, crack on without fuss, and we have seen a proper lift in rankings and the right leads coming in.

By: Liam, Nuheat

What really helped was how open SEOWORKS were from the start. Clear answers, clear process, and they even offered references without being weird about it. We work with them to manage our SEO properly, one campaign at a time, with KPIs agreed upfront, and they keep a close eye on the technical side so nothing drops off. The planning is tidy and easy to follow, we know plans each quarter and what good looks like, which isnt the case with past agencies. One campaign aimed for a 20% organic lift and ended up delivering over 100%.

By: Josh Greenslade, Yorkshire Products

I’m the MD of a company selling cafe and barista supplies, and as the market got more competitive our rankings slipped because we werent doing enough on the site. We tried to handle SEO ourselves, but bringing in SEOWorks was a proper turning point. They took the time to understand our products and made sure we were attracting the right customers. We’re now ranking high for our main industry term and top three for most of the others, lots of AI overviews, with a big lift in traffic and revenue. They’re responsive, easy to deal with, and we trust them to just get on with it.