3rd + Lamar is a strategy-led video agency that helps high-growth B2B technology companies turn complex products, customer stories, and executive expertise into video content that supports growth.
We work with companies across AI, SaaS, cybersecurity, fintech, robotics, semiconductors, cloud infrastructure, developer tools, and other complex technology categories. Our clients typically have lean marketing teams, ambitious growth goals, and recurring video needs across product launches, customer testimonials, brand campaigns, executive thought leadership, YouTube, events, webinars, paid media, and product education.
Unlike production companies that only execute a predefined brief, 3rd + Lamar helps clients determine what to create, who it is for, where it should be distributed, and how each production can generate the greatest possible value. Our capabilities include live-action production, animation, product demos, customer stories, commercials, livestreams, podcasts, event coverage, editing, and content repurposing.
Our process begins with strategy and alignment, followed by production, asset multiplication, and distribution planning. We help clients create more usable content from every shoot, reduce the burden of managing multiple vendors, and build a more consistent and scalable video program.
What sets us apart is our combination of technology specialization, broad production capabilities, senior owner-led service, and national execution. Clients work directly with our founders rather than being handed off to a junior account team.
Founded in Austin in 2019, 3rd + Lamar brings experience across advertising, documentary storytelling, entertainment, news, and film production. We believe technology companies need more than polished footage. They need clear stories, disciplined production, credible human voices, and a plan for reaching the right audience.
Our work is designed to improve awareness, consideration, product adoption, sales enablement, recruiting, and the long-term return on video investment.
We serve as a strategic video partner to companies that want to explain complex ideas, build trust, strengthen visibility, support sales, and grow.
