SUCCESS CASE: UNIVERSAL ORLANDO RESORT
EXECUTIVE SUMMARY Client: Universal Orlando Resort Agency: Agência Comunicado Engagement Period: 2014 to 2020 Services Provided: Public Relations, Media Relations, Creator Content. Market: Brazil
Challenge
Educating the market about the expansion and diversity of park experiences Building and maintaining solid, trust-based relationships with tourism, entertainment, and lifestyle media in Brazil Culturally translating the brand's global narratives
Solution
Qualified Media Relations Localized Storytelling Trade Engagement Reputation Management
Results
Successful launches of +20 major attractions and thematic expansions Opening of new hotels and parks Promotional actions and relationship-building with the Brazilian media
Agência Comunicado is a fantastic public relations agency. Their team was key to help us announce and launch more than 20 new experiences in the Universal Orlando parks for the Brazilian audience. I worked with them directly for more than 5 years (from the moment we hired them), and they were truly an extension of our team. Their team is extremely dedicated, had amazing established media relations in Brazil and very proactive in learning about current trends and the changes in media landscape.
Juliette Gebken-Mayi, UOR PR Team
Project Details
2014
6 years
5 people
