Turtle Bay Resort
9:1 Programmatic ROAS for Turtle Bay Resort, Beating a 3:1 Goal
9:1 (vs. 3:1 goal)
Programmatic ROAS
117%
Conversion Rate Increase
35%
CPL Decrease
Ai Media Group deployed a programmatic advertising strategy for Turtle Bay Resort, measured through Atrilyx, to reduce reliance on OTAs and drive direct bookings, achieving 9:1 programmatic ROAS against a 3:1 goal.
Challenge
Turtle Bay Resort needed to drive direct bookings and reduce dependency on online travel agencies (OTAs).
Solution
Ai Media Group deployed a programmatic advertising strategy measured through Atrilyx to drive direct, non-OTA bookings for Turtle Bay Resort.
Results
The campaign delivered 9:1 programmatic ROAS versus a 3:1 goal, a 117% increase in conversion rate, and a 35% decrease in cost per lead.
Technologies & Tools
AtrilyxProgrammatic Display
Project Details
Client Websiteturtlebayresort.com
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