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ANML

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Senior-led web, product and brand design for B2B, AI and emerging technology companies. Senior designers do the work — no junior hand-off.

San Jose, California
Established
Hire

About ANML

ANML is a senior-led design agency for B2B, AI, and emerging technology

companies. Founded in 2012, we design websites, digital products, design

systems, and brand systems — with the brand and the product shipping as one

system rather than as separate projects.

Our work concentrates in three places: enterprise software and SaaS platforms

where complex workflows have to become usable; AI products where the interaction

patterns don't exist yet; and connected-device and IoT experiences where the

companion app is the product. We do the same work for consumer brands, where the

craft is identical and the constraints differ.

Senior designers do the work end to end. Strategy doesn't get handed to juniors

after the pitch.

Services: digital product design, enterprise and B2B UX/UI, AI and emerging

technology interfaces, IoT and connected devices, design systems, web design and

front-end development, brand strategy and identity.

Notable past and current clients: ServiceNow, NetApp, Palo Alto Networks,

Marvell, Zoom, Sitecore, Citrix, Autodesk, SurveyMonkey, Logitech, Ford, CNN,

Whirlpool, KitchenAid, GT's Kombucha, 805 Beer, Bandai Namco, Brunswick

Notable results:

ServiceNow: 95% more demo clicks, 39% lower bounce rate

NetApp: 3x engagement, 2x registrations

Flock Safety: 2x conversions in five months

Meltwater: AI search visibility from #57 to #15

Yummly: 50M users, 4.8-star rating

Services

Service Categories

Industries Served(20)

Consumer & Retail
AutomotiveConsumer ElectronicsFashion & ApparelSports & Fitness
Education & Nonprofit
Higher Education

Team

Doug Hughmanick

Doug Hughmanick

Founder | Creative Director

Patrick Boscarino

Patrick Boscarino

Head of Client Services | Co-Founder

Projects

Reviews & testimonials

About reviews & testimonials50Pros profiles are storefronts for agencies. Agencies may share client testimonials from past projects or their own websites, with permission. These testimonials were not necessarily submitted directly to 50Pros and are not independently verified by 50Pros.We distinguish reviews submitted directly to 50Pros from agency-provided and imported testimonials. Only eligible reviews submitted directly by clients contribute to the overall rating.

Client testimonials provided by the agency. Not independently verified by 50Pros.

Yuri Yuryev - Yummly
Mar 2026

ANML is a top-tier design studio operating out of Silicon Valley with well over a decade of experience. Their hands-on approach to design is in the top fraction of a percent globally, and they bring an incredible depth of expertise to every engagement. They do not design in isolation — instead, they embed themselves within your team, working hand-in-hand with product and engineering to deliver results that consistently exceed what you set out to build. Whenever a design need comes up, they are always the first call I make.

Yummly Apps

Martha Niño - The Martha Niño Foundation
Mar 2026

Our foundation needed a creative partner who could elevate our website with a polished, intuitive design and messaging that truly connects with visitors. ANML was exactly that partner. They presented multiple exceptional design concepts — every one of them strong — and delivered everything on schedule with complete professionalism. What meant the most to us was that ANML treated our nonprofit with the same level of dedication, creativity, and care they bring to any client. We never felt like an afterthought. They took time to understand our mission, our voice, and our goals, then translated all of that into a website experience we are genuinely proud of. Even after launch, ANML has continued to provide support whenever we have needed it. Thanks to their work, our site now guides visitors toward meaningful engagement, helping us deliver hope to thousands of students through storytelling and access to free books. We could not recommend ANML more highly to any organization looking for a design agency that blends strategic thinking with heart.

marthanino.com

Mike Han - Panasonic Well
Mar 2026

Having worked with many design agencies throughout my career, ANML stands head and shoulders above the rest. They helped us produce a comprehensive go-to-market asset suite for our mobile app launch in roughly two months — including product videos, app store creative, preview clips, paid media assets, and a full website refresh. Their flexibility was what stood out most. As our needs shifted (and they always do during a launch), ANML adapted without missing a beat. They were fast, offered fair pricing, and consistently delivered designs that nailed the brief. They also handled feedback gracefully, incorporating our direction without any friction. I would absolutely work with them again and recommend the ANML team to anyone.

Go-To-Market Asset Creation

Sebastian Frith - Brunswick
Mar 2026

ANML proved to be an outstanding partner for Brunswick as we built a scalable design system across our marine technology platform. As the lead UX designer on our side, I worked closely with their team to develop a modular UI/UX framework that needed to support vessels with vastly different component configurations while respecting the distinct brand identities of multiple Brunswick-owned boat brands. What impressed me most was how naturally ANML functioned as an extension of our internal team, combining enterprise-scale systems thinking with the attention to detail you would expect from a high-end boutique studio. They brought sharp strategic insight, excellent design execution, and a deeply collaborative working style from start to finish. The end result is a flexible, resilient system built to grow alongside our platform for years. I would highly recommend them for any complex multi-product, multi-brand UX initiative.

Czone Mobile