Nexxiot·2022
Nexxiot CSS Nectar Award project IoT
Nexxiot, a Switzerland-based leader in supply chain and freight visibility, partnered with Betlace to redesign and modernize its digital presence. The goal was to create a high-performance corporate website that reflects Nexxiot’s innovation in IoT logistics, clearly communicates complex enterprise solutions, and supports long-term marketing scalability. Our team became Nexxiot’s primary web development partner, delivering a polished, enterprise-grade WordPress experience focused on performance, UX clarity, and conversion-driven storytelling.
Challenge
Nexxiot operates in a highly technical B2B space where products, services, and use cases can easily overwhelm visitors if not presented clearly. The main challenges included: -Translating complex IoT and logistics solutions into intuitive website journeys -Building trust with enterprise-level decision-makers through premium UX/UI -Ensuring the website could scale with new product launches, case studies, and marketing campaigns -Maintaining pixel-perfect execution across modern animations and interactive layouts -Achieving top-tier performance despite rich visual storytelling -Supporting a global brand image worthy of an industry leader
Solution
We redesigned and rebuilt Nexxiot’s website experience with a strategic balance of enterprise UX, visual storytelling, and scalable WordPress architecture. Our solution included: -Full custom WordPress development -Flexible component-based CMS architecture -Advanced ACF-powered content modules -High-performance front-end development with smooth animations -Enterprise-focused page structures for product, industry, and solution pages -SEO-friendly technical implementation -Conversion-oriented CTA flows for demos and lead capture -Ongoing optimization, maintenance, and iterative feature improvements Special attention was given to turning technical content into a smooth narrative journey that helps prospects quickly understand Nexxiot’s value proposition.
Results
The new Nexxiot platform became a flagship digital asset for the brand and helped position them as a modern leader in logistics intelligence. Key outcomes: -Significant improvement in UX clarity and product storytelling -Faster content publishing for the internal marketing team -Stronger enterprise brand perception -Improved website speed and technical SEO foundation -Higher engagement across solution and product pages -Long-term partnership expansion with continuous website evolution -Recognized as a CSS Nectar award-winning project, highlighting the quality of design and front-end execution
Technologies & Tools
wordpress
Betlace delivered a scalable, high-performance website experience that strengthened our enterprise brand and supported our long-term digital growth.
Daniel MacGregor, CEO
Project Details
Year
2022
Duration
3 years
Budget
$25K – $50K
Team Size
3 people
Client Websitenexxiot.com
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