Humony ·2025
Creating Online Awareness and Inbound Traffic
59,000 to 94,000
Increased Website Traffic
63 visits per month to over 400
Increased website clicks
Humony partnered with us to generate high-quality, credible sales leads in a competitive niche market dominated by NetSuite. By building a strong SEO foundation, optimising their website content, and targeting high-value keywords, we significantly increased their visibility and traffic, ultimately securing valuable organic leads that translated into real business growth.
Challenge
Humony faced the challenge of standing out in a highly competitive market dominated by NetSuite while increasing visibility among the right audience. Despite offering a high-value service, their website lacked SEO optimisation, resulting in low search rankings and minimal traffic. They needed to identify and target the right keywords to attract serious decision-makers and generate quality leads, rather than simply increasing overall traffic.
Solution
We implemented a data-driven SEO strategy to build a strong foundation and drive targeted traffic. We began with a comprehensive website audit, resolving technical issues and setting up tracking tools to capture real-time performance data. Using advanced keyword research, we identified and prioritised high-value search terms aligned with user intent. We then rewrote and optimised the entire website, including core pages and blog content, ensuring alignment with targeted keywords. Existing content was refreshed, and new keyword-focused blogs were created to build authority and capture early ranking opportunities. To maximise reach, we integrated content with LinkedIn, repurposing and promoting posts to support Humony’s sales efforts. This ongoing, iterative approach—guided by performance data—enabled us to continuously refine the strategy, improve rankings, and generate high-quality organic leads.
Results
The strategy delivered fast, measurable improvements in both visibility and lead generation. Within the first three months, Humony’s search impressions nearly doubled, increasing from 59,000 to 94,000, while monthly website clicks rose significantly from 63 to over 400. Most importantly, the campaign generated Humony’s first-ever organic enquiry, which converted into a major global client contract. This demonstrated the value of targeting high-intent traffic in a niche market, where quality leads matter far more than volume. Overall, the project transformed Humony’s online presence, delivering sustained growth in rankings, traffic, and high-value leads—proving that a focused SEO strategy can achieve meaningful ROI even in highly competitive spaces.
Campaign Strategy
We adopted a quality-first SEO approach, prioritising high-intent keywords over broad, high-volume terms. By aligning keyword targeting with buyer intent, we ensured Humony’s content reached decision-makers actively researching NetSuite solutions. The strategy was continuously refined using performance data, enabling us to double down on what worked and adapt quickly to emerging opportunities.
Technical SEO & Infrastructure
A full technical audit identified and resolved key issues impacting site performance and indexability. We improved site structure, optimised metadata, enhanced internal linking, and ensured proper tracking through Google Search Console. These foundational improvements enabled search engines to crawl, understand, and rank the site more effectively.
Content & Thought Leadership
We repositioned Humony’s website as a knowledge hub by rewriting core pages and producing keyword-driven blog posts. Existing LinkedIn posts were repurposed and optimised for search, ensuring a steady stream of fresh, relevant content that built authority and trust within the NetSuite ecosystem.
Data & Performance Tracking
Robust tracking and reporting were central to the campaign. By analysing keyword rankings, impressions, and user behaviour, we made informed, data-led decisions. This iterative approach ensured ongoing optimisation and sustained performance improvements.
Social Amplification (LinkedIn)
Recognising LinkedIn as a key sales channel, we integrated organic social into the strategy. Content was regularly shared and amplified via LinkedIn, including the launch of a newsletter, equipping the sales team with valuable assets to engage prospects and extend reach beyond search.
Technologies & Tools
Google Search ConsoleGoogle AnalyticsContent management system (CMS)LinkedInSEO best-practice frameworks
Working with Cash Cow Marketing has completely transformed our online presence. For the first time, we’re being found by the right people, and the quality of enquiries has been exceptional. The increase in traffic and visibility has been outstanding, but more importantly, it’s translated into real business — including a major global contract we would never have secured otherwise. We couldn’t be happier with the results.
Ross McGil, Sales Director
