Sky·2025
Branding and visual identity for an innovative DeFi platform
40%
Site Traffic
30%
Engagement
35%
Customer Satisfaction
25%
Conversion Rates
Clay partnered with Sky to create a bold new brand and digital experience for the next evolution of the MakerDAO ecosystem. The work included brand strategy, visual identity, sub-brand architecture, illustration, web design, and brand guidelines, helping position Sky as a more unified and future-facing DeFi platform.
Challenge
Sky needed to evolve from Maker’s trusted legacy into a distinct new brand while still carrying credibility in the DeFi space. The challenge was to unify a growing ecosystem, introduce new sub-brands and assets, and communicate innovation, transparency, and community through a clear and engaging identity.
Solution
Clay developed a full rebrand centered on the idea of the sky’s many changing states, translating that concept into a geometric logo, Swiss-style typography, immersive gradients, custom illustrations, and a cohesive design system. The team also designed an animated, responsive website, event assets, branded swag, and a unified visual language for Sky and Spark, the first StarDAO in the ecosystem.
Results
The rebrand helped strengthen Sky’s market presence and performance across key metrics. According to the client testimonial, the work contributed to a 40% increase in site traffic, a 30% boost in engagement, a 35% rise in customer satisfaction, and a 25% increase in conversion rates, while also improving brand recognition and market positioning.
Deliverables
Clay delivered a full brand and digital system for Sky, including brand strategy, visual identity, unified sub-brands, custom illustrations, 3D design, web design, and practical brand guidelines. The work also extended to Spark, the first StarDAO in the ecosystem, plus event assets, infographics, outdoor applications, and branded swag.
Brand Impact
The new identity helped Sky present a clearer, more unified vision for the evolution of the MakerDAO ecosystem, while making the platform feel more innovative, trustworthy, and engaging across digital and physical touchpoints. The project also supported measurable growth, including higher traffic, engagement, customer satisfaction, conversion rates, and stronger brand recognition.
Technologies & Tools
Brand StrategyBrand DesignDesign SystemWeb DesignIllustrations3D DesignMotion DesignResponsive Design
Clay's work has enhanced the client's site traffic by 40%, improved brand recognition, and market positioning, and boosted engagement by 30%, customer satisfaction by 35%, and conversion rates by 25%. The team met deadlines, was responsive to client needs, and maintained proactive communication.
Mariano Di Pietrantonio, Head of Strategy at Maker Growth
