5X Online Revenue and 255% More Store Visits for a National Mattress Retailer

The retailer's Google Ads account was underperforming and the team could not tell why. Our audit surfaced three compounding problems: duplicative conversion actions that inflated reported performance and misled bidding, an excessive number of Shopping campaigns competing against each other, and heavy mobile ad spend that generated clicks but very few purchases. Search and Display were also running together, so Display impressions were absorbing budget and hiding true search performance.

We rebuilt the measurement layer first, removing duplicate conversion actions so that bidding optimized against real purchases. We then consolidated and streamlined the Shopping campaigns, split Search and Display into separate campaigns for clean budget control, and rebuilt the bidding strategy around accurate conversion data. Device bid adjustments cut the mobile overspend and prioritized high converting desktop traffic. We also increased investment behind the branded campaign to protect existing demand at a low cost per acquisition.

ROAS improved by more than 50% month over month. With profitable unit economics established, we scaled online investment by 250%, which grew online revenue 5X rather than diluting efficiency. Conversion value rose 430% while average CPC dropped 22%. Average store visits per location increased 255%, confirming the program was driving offline demand as well as e-commerce revenue.