80% More Conversions in 60 Days for a North Carolina Roofing Contractor

The contractor had an active Google Ads account but had never successfully set up conversion tracking. Form fills, appointment bookings and mobile phone calls were all invisible in the platform. Without that signal the campaigns could not be optimized, automated bidding had nothing to bid toward, and the owners could not connect marketing spend to booked jobs. Budget decisions were being made on instinct.

Our team implemented conversion tagging for all three lead paths: website form submissions, the online appointment scheduler, and click to call from mobile devices. With clean data flowing, we restructured the campaigns and ad groups, rewrote ads, rebuilt the keyword set around high intent roofing searches, and corrected account settings that were leaking budget. Optimization ran continuously through June.

By the end of July 2022, roughly 60 days after takeover, conversions were up by nearly 80%. Just as important, the roofing team could finally see the direct impact of its marketing dollars, which changed how it made budget allocation decisions going forward and turned paid search into a measurable growth channel rather than a cost line.