Oru Kayak·2025
A record-breaking partnership – 2 years with Oru Kayak.
527%
Increased in Black Friday and Cyber Monday revenue
$2 million
Revenue from workflows
256%
Increased Q1 Revenue YoY
2x
Average click rate increase
Goal: To create an email marketing program for Oru Kayak that would highlight their unique products and ramp up their sales in a BIG way. And, because most people enjoy kayaking in summer, we had to create a strategy that would help Oru generate maximum revenue in the off-season as well. As it turns out, we exceeded all expectations two years in a row. Check out this email marketing case study for the full lowdown.
Challenge
When Oru Kayak contacted us, we knew they had a pretty special product on their hands. Born out of a Kickstarter campaign and an out-of-the-box design idea, the brand creates exceptional-quality origami kayaks that fold up to the size of a suitcase so you can fit them in your car, garage or even take them on a plane. Oru truly revolutionizes the way people experience kayaking trips.
Solution
In 2022, we were instrumental in designing and promoting Oru Kayak’s June 2022 Kickstarter campaign for their new super-portable kayak, the Lake. As the numbers came in for pledges, we knew gold had been struck and fists were being bumped. By the end of the campaign, Oru Kayak had reached 2,624 backers pledging $2,253,646 with the highest click rate of all their campaigns for the year - how’s that for an adventure!
Results
July 2022’s email revenue reached never-before-seen highs - let’s just say Austin Powers’ Mr Evil would be gushing Increased Q1 Revenue YoY by 256% Increased unique placed orders from email campaigns by 71% A 3% increase in average open rates 2x increase in average click rates By including SMS marketing in Oru’s program, we increased their subscribers by 156% overall Helped Oru Kayak’s Kickstarter campaign reach a whopping $2,253,646 through email marketing and design (so nice we’ll say it twice - that’s $2,253,646) Achieved a huge 103% increase in email campaign revenue compared to 2021 Generated over $600,000 in Lake and Lake+ launch sales Successful email deliveries increased by an astounding 290% to 18.6M (compared to our first year with Oru Kayak)
I can't say enough good things about CodeCrew, they are honest, trustworthy, dependable, they consistently produce quality work, and when we do need changes they are able to quickly make revisions based on our feedback until it is perfect. Code Crew takes great pride in their work and they consistently over-deliver. Our company has experienced a great deal of growth over the past 24 months and Code Crew has been a critical piece of the puzzle in helping us there. I cannot recommend them enough for any organization looking to supercharge their email marketing program.
Jeffrey Lang, Director of Marketing & eCommerce
