New Tides

Coastal Community Bank, a long-standing Pacific Northwest financial institution based in Everett, Washington, partnered with Colormatics to highlight its role as a true community-driven bank. The campaign focused on telling real stories of local businesses that survived and recovered during challenging economic times, positioning the bank as a key partner in their success.

Challenge

During and after the economic disruption of 2020, many local businesses struggled to stay open. Coastal Community Bank needed a way to demonstrate the real-world impact of its support programs, including PPP and SBA lending, while reinforcing its identity as a relationship-first community bank—not just another financial institution.

Solution

Colormatics created a story-driven video campaign featuring five local Everett businesses, each sharing how they survived 2020 and how Coastal Community Bank played a role in helping them stay afloat. The production combined in-depth interviews with cinematic B-roll, tying each story back to the bank’s community mission. The creative approach centered on authenticity—real business owners, real struggles, and real outcomes—positioned under a unified narrative of community resilience.

Results

The campaign successfully elevated Coastal Community Bank’s brand as a trusted local partner during a critical moment for small businesses. The content performed strongly in OTT placements, generating over 1 million impressions and a 98% completion rate, reinforcing both awareness and engagement with local audiences.