Super Bowl: Fiverr + Four Seasons Total Landscaping

After Four Seasons Total Landscaping unexpectedly became a viral cultural moment following its infamous 2020 press conference, Fiverr saw an opportunity to highlight how small businesses can turn unexpected attention into long-term growth. Colormatics was brought in to create a documentary-style brand piece that told the story behind the company’s rise and its partnership with Fiverr.

Challenge

The biggest challenge was transforming a short-lived internet meme into a credible business story. Fiverr needed to show that its platform could help real small businesses grow, while Four Seasons Total Landscaping needed to move beyond being known solely for a viral moment. The content needed to feel authentic and human rather than capitalizing on internet humor alone.

Solution

Colormatics spent time with the Four Seasons Total Landscaping team to capture their story firsthand. Through interviews, dynamic b-roll, and photography, they created a behind-the-scenes testimonial video that highlighted how the business evolved after its viral fame and how Fiverr helped support that growth through services like web development, design, and social media support. The storytelling focused on the people behind the brand and gave the campaign more heart than a traditional testimonial piece.

Results

The video generated strong audience engagement and helped reinforce Fiverr’s Super Bowl campaign message. Viewers responded positively to the longer-form storytelling, with comments calling the piece more relatable and emotional than the Super Bowl commercial itself. It helped position Fiverr as a platform that empowers entrepreneurs to capitalize on new opportunities and scale their businesses.