"Talking Shop" with the Seahawks

Colormatics partnered with the Seattle Seahawks to create “Talking Shop,” a five-part roundtable content series inspired by The Shop. The series brought together former Seahawks legends to have candid conversations around football, Seattle culture, finances, and life after the NFL—creating content that felt more personal and culturally relevant than traditional team media.

Challenge

The Seahawks wanted to create long-form branded content that felt fresh and authentic while keeping fans engaged beyond game day. The challenge was developing a format that felt modern and conversational, finding the right talent lineup, and securing a location that reflected Seattle’s identity. On top of that, the production happened during post-COVID constraints, making location scouting and logistics more difficult.

Solution

Colormatics developed a roundtable format modeled after The Shop and brought together Seahawks alumni including Jordan Babineaux, Cliff Avril, Marcus Trufant, Ben Obomanu, and Walter Jones. To make the content feel distinctly Seattle, they chose Two Kick Coffee and MotoShed as the filming location—a hybrid coffee shop and motorcycle space that matched the city’s personality. In just five hours, the team captured: Five full episodes Intro content Additional B-roll assets The result was a polished content series that felt relaxed, authentic, and highly bingeable.

Results

The Seahawks successfully launched a unique original content series that gave fans deeper access to former players and expanded the team’s content beyond standard sports interviews. The production was completed efficiently in a single shoot day, delivering multiple episodes and additional assets while creating a fun experience for both talent and crew.